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Tuesday, September 27, 2005

Starbucks Case Study Analysis

Starbucks international partners are pivotal to their success. The partners' interest in expanding into more territories represents a strong validation of the significant opportunities for Starbucks in the international market. Some of Starbucks other external environment opportunities are: " International partners who want more territory " Many untapped international markets " Growing regional economies " Huge global growth potential. " More international sensitivity and focus on America and American companies. Starbucks is still in its infancy for international growth with a huge potential for even more international expansion. With more international sensitivity and focus on America and American companies, Starbucks need to show that it is committed to working with the international countries and cities where they plan on opening new stores. The strength of the Starbucks brand and their valued relationship with customers, partners, employees, and joint venture partners will go a long way in generating even more opportunities for Starbucks overseas. Starbucks foreign potential has been compared to that of McDonalds twenty five years ago; when McDonald's foreign sales grew 45% compounded annually for over 5 years (Tice).





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