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Tuesday, September 27, 2005

Starbucks Case Study Analysis

Opportunities " A community meeting place " Love of American products internationally " Expand international marketing & new distribution channels. " Lots of new international partners wanting to do business with Starbucks " Wireless Internet services " Credit Cards Threats " anti-American sentiment " Non-coffee drinking countries " Regional & local competition (Pacific Coffee, Hong Kong) " Terrorist attacks forced Starbucks to pull out of Israel. " More sensitivity and focus on America and American companies.

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