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Tuesday, September 27, 2005

Starbucks Case Study Analysis

Starbucks' human resources are another motivating factor in the company's success. Through its corporate values, Starbucks has created an environment conducive to attaining and retaining quality employees. This is extremely important to the success of the company as it is decidedly dependent on part-time worker. Additionally, retail stores employ 92% of Starbucks' employee. By attracting high quality workers at all level of the corporation, Starbucks has enabled the creation of the true "experience" in all its retail stores (Schultz, Howard "Sharing Success" Interview). The fourth resource and one of its most important is its locations. This resource is responsible for keeping Starbucks dominant in many markets. Many Starbucks locations are in high traffic areas which generated higher revenues. Starbucks is committed to providing the best quality of coffee, which has lead Starbucks coffee to be one of the most famous brands in the world. Internal Environment Weaknesses





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