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Tuesday, September 27, 2005

Starbucks Case Study Analysis

Although Starbucks is interested in gaining recognition and growth in Europe, they will not be pioneers in the European coffee market as they were in the US. It is simply as the management team does not have experiences in the foreign markets. In addition to that, there are many other factors may affect the business as below: " Brand name recognition in the global market " Quality products narrow product line " Widen product range city regulations " Changes in economic factors. " Downturn of economy. External Environment Threats Starbucks is aggressively expanding overseas, and like other global retailing icons, they are finding that international fame can carry a price. Starbucks has been boycotted by antiwar protesters in Lebanon and criticized by New Zealand advocates seeking higher coffee prices for farmers. Faced with the possibility of terrorist attacks, the company pulled out of Israel. What some see as growth and international expansion, others see as corporate colonialism or the outright hijacking of foreign cultures. In today's world more than ever America and American companies are the focus of many international countries.





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