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Tuesday, September 27, 2005

Starbucks Case Study Analysis

These are external environment threats that a company like Starbucks must worry about. Some of the other external environment threats are: " Anti-American movement " More international sensitivity and focus on America and American companies. " Local Competition " SARS " Slowing regional economies The global economic recession or slowing regional economies are always a possible threat for Starbucks. External Environment Opportunities Just as an economic recession is always a possible threat for Starbucks, a growing economic region or country, gives Starbuck growing opportunities. For example the booming economy of southern China, gives opportunities for Starbucks & its Hong Kong partners to expand into this region.





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